SuperBowl, finala campionatului de fotbal american, cred ca e evenimentul mondial unde sa cumperi publicitate te costa cel mai mult.
O secunda de publicitate costa 100.000$.
E privita de peste 105 milioane de oameni.
Unele sunt foarte comice. Un marketer are de invatat din fiecare cate ceva.
Mai jos aveti o selectie dintre ele.
http://www.youtube.com/watch?v=WGLN4CPROgg&feature=player_embedded
http://www.youtube.com/watch?v=EBUcG7xZB-g
http://www.youtube.com/watch?v=fJnaOPzZ_pQ
http://www.youtube.com/watch?v=ztojQhQofwQ&feature=player_embedded
http://www.youtube.com/watch?v=X9xGw-SWej8&feature=player_embedded
http://www.youtube.com/watch?v=Nb_Hc3u8AHQ&feature=player_embedded
http://www.youtube.com/watch?v=BLGj6iSZvak&feature=player_embedded
http://www.youtube.com/watch?v=yTe3Zp7Z_Z8&feature=player_embedded
http://www.youtube.com/watch?v=xF47Kkk16VQ&feature=player_embedded
http://www.youtube.com/watch?v=3snyXTNmFm8&feature=player_embedded
http://www.youtube.com/watch?v=IouBzdJIR_E&feature=player_embedded
http://www.youtube.com/watch?v=LpbQqrUyLuo&feature=player_embedded
http://www.youtube.com/watch?v=m9eb9S9_nOU&feature=player_embedded
http://www.youtube.com/watch?v=TCaCNz0Vml8&feature=player_embedded
http://www.youtube.com/watch?v=WLtkyTn0rwI&feature=player_embedded
http://www.youtube.com/watch?v=HR06x_f-Zxo&feature=player_embedded
http://www.youtube.com/watch?v=qRMMBXx3kqk&feature=player_embedded
http://www.youtube.com/watch?v=ZVQrH0aHGAc&feature=player_embedded
http://www.youtube.com/watch?v=ycwmYbK0gIQ&feature=player_embedded
http://www.youtube.com/watch?v=3lWb1V87x3o&feature=player_embedded
http://www.youtube.com/watch?v=bDnVE58Z9VA&feature=player_embedded
http://www.youtube.com/watch?v=qEzWNj2LHMY&feature=player_embedded
http://www.youtube.com/watch?v=N4kkxpAL2hE
http://www.youtube.com/watch?v=UOEw3PDh8zo
http://www.youtube.com/watch?v=SKL254Y_jtc
grupon, mini, coca-cola si elantra au fost mult, dar mult, sub asteptari.
grupon a transmis nimic
repozitionarea mini e supida pe piata americana
reclama coca-cola era mai potrivita arabilor
iar elantra a avut o reclama buna de aruncat printre cele cu detergenti duminica seara
eu n-am avut nici o asteptare. pur si simplu unele mi-au placut 🙂
Mini
America
Oricum o iei, Mini o sa intre greu pe piata pentru ca americanii urasc masinile mici. Hibridele mici au intrat pe piata doar pentru ca au fost sprijinite de celebritati si s-a facut buzz-ul ala cu “the new cool is ECO”. Daca-si pune si Mini moara de vint, probabil o sa aiba succes 🙂