Cele mai scumpe reclame din lume! 3mil $ pentru 30 secunde. Lectii de marketing! Reclamele difuzate in SuperBowl 2011

SuperBowl, finala campionatului de fotbal american, cred ca e evenimentul mondial unde sa cumperi publicitate te costa cel mai mult.
O secunda de publicitate costa 100.000$.
E privita de peste 105 milioane de oameni.
Unele sunt foarte comice. Un marketer are de invatat din fiecare cate ceva.
Mai jos aveti o selectie dintre ele.

http://www.youtube.com/watch?v=WGLN4CPROgg&feature=player_embedded

http://www.youtube.com/watch?v=EBUcG7xZB-g

http://www.youtube.com/watch?v=fJnaOPzZ_pQ

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http://www.youtube.com/watch?v=BLGj6iSZvak&feature=player_embedded

http://www.youtube.com/watch?v=yTe3Zp7Z_Z8&feature=player_embedded

http://www.youtube.com/watch?v=xF47Kkk16VQ&feature=player_embedded

http://www.youtube.com/watch?v=3snyXTNmFm8&feature=player_embedded

http://www.youtube.com/watch?v=IouBzdJIR_E&feature=player_embedded

http://www.youtube.com/watch?v=LpbQqrUyLuo&feature=player_embedded

http://www.youtube.com/watch?v=m9eb9S9_nOU&feature=player_embedded

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http://www.youtube.com/watch?v=WLtkyTn0rwI&feature=player_embedded

http://www.youtube.com/watch?v=HR06x_f-Zxo&feature=player_embedded

http://www.youtube.com/watch?v=qRMMBXx3kqk&feature=player_embedded

http://www.youtube.com/watch?v=ZVQrH0aHGAc&feature=player_embedded

http://www.youtube.com/watch?v=ycwmYbK0gIQ&feature=player_embedded

http://www.youtube.com/watch?v=3lWb1V87x3o&feature=player_embedded

http://www.youtube.com/watch?v=bDnVE58Z9VA&feature=player_embedded

http://www.youtube.com/watch?v=qEzWNj2LHMY&feature=player_embedded

http://www.youtube.com/watch?v=N4kkxpAL2hE

http://www.youtube.com/watch?v=UOEw3PDh8zo

http://www.youtube.com/watch?v=SKL254Y_jtc

4 thoughts on “Cele mai scumpe reclame din lume! 3mil $ pentru 30 secunde. Lectii de marketing! Reclamele difuzate in SuperBowl 2011

  1. grupon, mini, coca-cola si elantra au fost mult, dar mult, sub asteptari.

    grupon a transmis nimic
    repozitionarea mini e supida pe piata americana
    reclama coca-cola era mai potrivita arabilor
    iar elantra a avut o reclama buna de aruncat printre cele cu detergenti duminica seara

  2. Mini
    America

    Oricum o iei, Mini o sa intre greu pe piata pentru ca americanii urasc masinile mici. Hibridele mici au intrat pe piata doar pentru ca au fost sprijinite de celebritati si s-a facut buzz-ul ala cu “the new cool is ECO”. Daca-si pune si Mini moara de vint, probabil o sa aiba succes 🙂

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